Virtual worlds : a gateway for SMEs toward internationalization
Year of publication: |
2011
|
---|---|
Authors: | Hassouneh, Diana ; Brengman, Malaika |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 1, p. 72-90
|
Subject: | Virtuelle Realität | Virtual reality | Globalisierung | Globalization | KMU | SME | Internationales Marketing | International marketing | Strategisches Management | Strategic management | Internationaler Markteintritt | International market entry |
-
Pontiggia, Andrea, (2014)
-
Global expansion of SMEs : role of global market strategy for Kenyan SMEs
Osano, Hezron Mogaka, (2019)
-
Ciszewska-Mlinarič, Mariola, (2016)
- More ...
-
Retailing in social virtual worlds : developing a typology of virtual store atmospherics
Hassouneh, Diana, (2015)
-
Shopping in virtual worlds : perceptions, motivations, and behavior
Hassouneh, Diana, (2011)
-
Shopping in virtual worlds : perceptions, motivations, and behavior
Hassouneh, Diana, (2011)
- More ...