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~isPartOf:"The journal of brand management : an international journal"
~subject:"Knowledge management"
~subject:"Knowledge transfer"
~subject:"Linguistics"
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The journal of brand management : an international journal
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Terminology and knowledge engineering : proceedings; 26 - 28 August 1996, Vienna, Austria
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Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd
;
Zhang, Shi
- In:
The journal of brand management : an international journal
19
(
2011/12
)
8
,
pp. 655-665
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