Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Bernd Schmitt; Shi Zhang
| Year of publication: |
2012
|
|---|---|
| Authors: | Schmitt, Bernd ; Zhang, Shi |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 8, p. 655-665
|
| Subject: | Markenführung | Brand management | Übersetzung | Translation | Linguistik | Linguistics | Internationales Marketing | International marketing | Englisch (Sprache) | English (Language) | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009576048