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~isPartOf:"The journal of brand management : an international journal"
~subject:"Relationship marketing"
~subject:"Social Web"
~type:"article"
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Relationship marketing
Social Web
Fashion
13
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13
Consumer behaviour
10
Konsumentenverhalten
10
Brand management
9
Markenführung
9
Brand
8
Markenartikel
8
Brand image
5
Luxury goods
5
Luxusgüter
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Markenimage
5
Internet marketing
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Online-Marketing
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Social web
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Bekleidungsindustrie
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Clothing industry
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China
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Product counterfeiting
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Produktpiraterie
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Attitudes
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Beziehungsmarketing
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Central Africa
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Fuxman, Leonora
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Gadzinski, Gregory
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Grigoriou, Nicholas
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Hack-Polay, Dieu
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Hur, Songyee
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Jin, Byoungho
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Jung, Sojin
1
Lee, Jung Eun
1
Liu, Sindy
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Mahmoud, Ali B.
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Mohr, Iris
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Naeem, Muhammad
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Ozuem, Wilson
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The journal of brand management : an international journal
Journal of fashion marketing and management
32
Journal of retailing and consumer services
32
Journal of business research : JBR
17
Journal of global fashion marketing : JGfM
12
Cogent business & management
6
Young consumers : insight and ideas for responsible marketers
6
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
5
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The international review of retail, distribution and consumer research
4
The journal of product & brand management
4
International journal of business and globalisation : IJBG
3
Journal of promotion management : innovations in planning and applied research
3
Qualitative market research : an international journal
3
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
Corporate governance : international journal of business in society
2
Electronic commerce research
2
European journal of international management : EJIM
2
European journal of marketing : EJM
2
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of internet marketing and advertising : IJIMA
2
International journal of management practice : IJMP
2
International journal of retail and distribution management
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of consumer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing communications
2
Journal of marketing management : MM
2
Journal of open innovation : technology, market, and complexity
2
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
2
Management : journal of contemporary management issues
2
Promoting organizational performance through 5G and agile marketing
2
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ECONIS (ZBW)
5
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1
Understanding the social consumer
fashion
brand engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
2
Slow
fashion
branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
3
Visual communication of luxury
fashion
brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
4
A generational investigation and sentiment and emotion analyses of female
fashion
brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
5
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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