Slow fashion branding : understanding what consumers value most
Sojin Jung, Byoungho Ellie Jin
| Year of publication: |
2022
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|---|---|
| Authors: | Jung, Sojin ; Jin, Byoungho |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 29.2022, 2, p. 141-149
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| Subject: | Slow fashion branding | Customer value | Brand positioning | Sustainable consumption | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Markenführung | Brand management | Kundenwert | Markenartikel | Brand | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Retraction notice enthalten in: volume 29, issue 4 (July 2022) Seite 434 |
| Other identifiers: | 10.1057/s41262-021-00256-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170538