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~isPartOf:"The journal of brand management : an international journal"
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Sierra, Jeremy J.
3
Taute, Harry A.
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Heiser, Robert S.
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Peterson, Jeff
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The journal of brand management : an international journal
Journal of retailing and consumer services
6
Journal of marketing theory and practice
4
Journal of promotion management : JPM
4
Asia Pacific journal of marketing and logistics
2
Journal of current issues and research in advertising : JCIRA
2
Journal of marketing education : JME
2
Journal of promotion management : innovations in planning and applied research
2
Psychology & marketing
2
The journal of services marketing
2
Young consumers : insight and ideas for responsible marketers
2
European Journal of Marketing
1
International Journal of Consumer Studies
1
International journal of consumer studies
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of sport management and marketing : IJSMM
1
Journal of Business & Industrial Marketing
1
Journal of Business Research
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of food products marketing
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Psychology & Marketing
1
Sport marketing in a global environment : strategic perspectives
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of product & brand management
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Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Saved in:
2
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
3
Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Williams, Jerome D.
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10008659814
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