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~isPartOf:"The journal of brand management : an international journal"
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Consumer goods industry
13
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The journal of brand management : an international journal
Ifo Schnelldienst
27
ifo Dresden berichtet
20
Akzente
17
Europäische Hochschulschriften / 5
15
SpringerLink / Bücher
14
Gabler Edition Wissenschaft
13
Journal of advertising research
9
Harvard-Business-Manager : das Wissen der Besten
7
Direct store delivery : concepts, applications and instruments
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
Longer lasting products : alternatives to the throwaway society
5
Marketing : ZFP ; journal of research and management
5
Neue betriebswirtschaftliche Forschung : Nbf
5
Schriften zu Marketing und Management
5
Springer eBook Collection / Business and Economics
5
Case studies on MNCs in India
4
Discussion paper / Centre for Economic Policy Research
4
Gabler-Edition Wissenschaft
4
Handelsforschung
4
Reihe: Planung, Organisation und Unternehmungsführung
4
Schriftenreihe Unternehmensführung und Marketing
4
Springer eBook Collection
4
Studies on Russian economic development : the official journal of the Institute of Economic Forecasting, Russian Academy of Sciences
4
The journal of product & brand management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Trademarks, brands, and competitiveness
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Arbeitspapier
3
Betriebswirtschaftslehre für Technologie und Innovation
3
DIW Discussion Papers
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Discussion papers / Deutsches Institut für Wirtschaftsforschung
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Edition transcript
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European management journal
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Harvard business review : HBR
3
International journal of innovation management
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of business research : JBR
3
Journal of economics & management strategy : JEMS
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ECONIS (ZBW)
13
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1
Practices of brand extensions and how consumers respond to FMCG giants' greening attempts
Hesse, Andreas
;
Bündgen, Karolin
;
Claren, Saskia
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 520-537
Persistent link: https://www.econbiz.de/10013463714
Saved in:
2
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
3
Ethical brands at long last? : or "too much too little too late" as the song says
Thompson, Marjorie Ellis
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 263-266
Persistent link: https://www.econbiz.de/10009703652
Saved in:
4
The future of sustainability-driven partnerships and a new role for brand strategy
Hicks, Cheryl D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10009703653
Saved in:
5
Brand partnerships as joint ventures : a comparison of two partnerships in the small non-profit arena
Reeves, Martha
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 241-254
Persistent link: https://www.econbiz.de/10009703655
Saved in:
6
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria
;
Gabrielli, Veronica
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Saved in:
7
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
Saved in:
8
Sustainability at Unilever : an interview with Lesly Thorne, Global Sustainability Manager
Thorne, Lesly
;
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 191-195
Persistent link: https://www.econbiz.de/10009703685
Saved in:
9
If organizations are from Venus and businesses are from Mars, can branding be the bridge? : a seven-step guide to stellar partnerships
Mizera, Sue
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 162-178
Persistent link: https://www.econbiz.de/10009703724
Saved in:
10
Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
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