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~isPartOf:"The journal of business & industrial marketing"
~language:"eng"
~language:"und"
~subject:"Relationship marketing"
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Search: subject_exact:"Customer equity"
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Relationship marketing
Customer value
26
Kundenwert
26
B-to-B-Marketing
13
Betriebliche Wertschöpfung
13
Beziehungsmarketing
13
Business-to-business marketing
13
Value creation
13
Lieferantenmanagement
12
Supplier relationship management
12
Customer integration
5
Kundenintegration
5
Value co-creation
5
Consumer behaviour
4
Konsumentenverhalten
4
Marketing management
4
Marketingmanagement
4
Salespeople
4
Verkaufspersonal
4
Innovation
3
Strategic management
3
Strategisches Management
3
Bewertung
2
Business network
2
Business process management
2
Business-to-Business marketing
2
Dienstleistungssektor
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Employee retention
2
Evaluation
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Firm performance
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Führungsstil
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Industrie
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Leadership style
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Manufacturing industries
2
Mitarbeiterbindung
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Packaging
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Packaging industry
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Pharmaceutical industry
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English
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Schwepker, Charles H. <Jr.>
2
Burton, Jamie
1
Cabanelas, Pablo
1
Cobelli, Nicola
1
Confente, Ilenia
1
Dixit, Ashutosh
1
Feng, Shanfei
1
Gligor, David M.
1
Gupta, Samir
1
Hakola, Jenni
1
Holmes, Dawn
1
Hui, Laine Tan Hsin
1
Ingram, Thomas N.
1
Komulainen, Hanna
1
Lampón, Jesús F.
1
Liu, Qiang
1
Mahdiloo, Mahdi
1
Noorizadeh, Abdollah
1
Nyadzayo, Munyaradzi W.
1
Preikschas, Michael W.
1
Rabbanee, Fazlul K.
1
Ramaseshan, B.
1
Russo, Ivan
1
Rüdiger, Klaus
1
Saen, Reza Farzipoor
1
Sloev, Igor
1
Song, Yongtao
1
Su, Qin
1
Tretyak, Olga A.
1
Tukel, Oya I.
1
Wang, Tieshan
1
Zhou, Jing
1
Zolkiewski, Judith
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The journal of business & industrial marketing
Journal of business research : JBR
55
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of retailing and consumer services
30
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Journal of marketing
15
The journal of services marketing
15
Handbook of research on customer equity in marketing
14
Journal of strategic marketing
14
Journal of service research : JSR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
The service industries journal
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Technological forecasting & social change : an international journal
9
Business horizons
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing analytics : JMA
7
Management decision : MD
7
Marketing theory
7
Service business
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Journal of marketing management : MM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The international journal of bank marketing : IJBM
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
Harvard business review : HBR
5
Journal of business & economics research
5
Journal of business economics and management
5
Journal of business-to-business marketing
5
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ECONIS (ZBW)
13
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13
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1
The outcomes of B2B data-driven customer focused value creation
Holmes, Dawn
;
Zolkiewski, Judith
;
Burton, Jamie
- In:
The journal of business & industrial marketing
38
(
2023
)
6
,
pp. 1295-1315
Persistent link: https://www.econbiz.de/10014276776
Saved in:
2
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
3
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
4
The combined effect of product returns experience and switching costs on B2B customer re-purchase intent
Russo, Ivan
;
Confente, Ilenia
;
Gligor, David M.
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 664-676
Persistent link: https://www.econbiz.de/10011692481
Saved in:
5
Servant leadership, distributive justice and commitment to customer value in the salesforce
Schwepker, Charles H. <Jr.>
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 70-82
Persistent link: https://www.econbiz.de/10011539340
Saved in:
6
Ethical leadership in the salesforce : effects on salesperson customer orientation, commitment to customer value and job stress
Schwepker, Charles H. <Jr.>
;
Ingram, Thomas N.
- In:
The journal of business & industrial marketing
31
(
2016
)
7
,
pp. 914-927
Persistent link: https://www.econbiz.de/10011564161
Saved in:
7
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
8
Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.
;
Rabbanee, Fazlul K.
;
Hui, Laine Tan Hsin
- In:
The journal of business & industrial marketing
28
(
2013
)
4
,
pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
Saved in:
9
Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.
;
Dixit, Ashutosh
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 468-474
Persistent link: https://www.econbiz.de/10009790099
Saved in:
10
Evaluating relative value of customers via data envelopment analysis
Noorizadeh, Abdollah
;
Mahdiloo, Mahdi
;
Saen, Reza Farzipoor
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 577-588
Persistent link: https://www.econbiz.de/10010125757
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