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~isPartOf:"The journal of business & industrial marketing"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
~type_genre:"Wörterbuch"
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Beziehungsmarketing
Messe
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Trade fair
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Marketing management
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Messebeteiligung
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Bettis-Outland, Harriette
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Hospitality and Event Management
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International journal of hospitality management
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ECONIS (ZBW)
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A relationship marketing perspective to trade fairs : insights from participants
Sarmento, Maria Lurdes
;
Farhangmehr, Minoo
;
Simões, …
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 584-593
Persistent link: https://www.econbiz.de/10011339848
Saved in:
2
Trade show and exhibition marketing
Bettis-Outland, Harriette
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976039
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