Trade show and exhibition marketing
guest eds.: Harriette Bettis-Outland ...
| Year of publication: |
2010
|
|---|---|
| Other Persons: | Bettis-Outland, Harriette (contributor) |
| Publisher: |
Bradford : Emerald |
| Subject: | Messe | Trade fair | Messebeteiligung | Trade fair participation | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
| Extent: | S. 239 - 319 graph. Darst. |
|---|---|
| Series: | The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010,4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturangaben Enth. 8 Beitr. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003976039