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~isPartOf:"The journal of business & industrial marketing"
~subject:"Brand management"
~subject:"Customer value"
~subject:"Online-Marketing"
~subject:"Viral marketing"
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Brand management
Customer value
Online-Marketing
Viral marketing
Customer integration
34
Kundenintegration
33
Lieferantenmanagement
21
Supplier relationship management
21
Betriebliche Wertschöpfung
19
Value creation
19
Beziehungsmarketing
18
Relationship marketing
18
Value co-creation
17
B-to-B-Marketing
15
Business-to-business marketing
15
Innovation
8
Marketing management
6
Marketingmanagement
6
Consumer behaviour
5
E-commerce
5
Electronic Commerce
5
Innovation management
5
Innovationsmanagement
5
Konsumentenverhalten
5
Kundenwert
5
Dienstleistungsqualität
4
New product development
4
Produktentwicklung
4
Service quality
4
Social Web
4
Social web
4
B2B
3
Bibliometrics
3
Bibliometrie
3
Business services
3
Customer satisfaction
3
Inter-firm cooperation
3
Internet marketing
3
Kundenzufriedenheit
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Lieferkette
3
Service-Dominant Logic
3
Service-dominant logic
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9
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Drummond, Conor
2
McGrath, Helen
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O'Toole, Thomas
2
Cabanelas, Pablo
1
Feng, Shanfei
1
Goyal, Praveen
1
Gupta, Samir
1
Hadjielias, Elias
1
Jebarajakirthy, Charles
1
Komulainen, Hanna
1
Lampón, Jesús F.
1
Nyadzayo, Munyaradzi W.
1
Pilon, Francois
1
Preikschas, Michael W.
1
Rüdiger, Klaus
1
Saha, Victor
1
Samudro, Andreas
1
Soltani, Sadia
1
Susanti, Vonny
1
Zhou, Jing
1
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The journal of business & industrial marketing
Journal of business research : JBR
67
Journal of retailing and consumer services
33
Industrial marketing management : the international journal for industrial and high-tech firms
23
The journal of brand management : an international journal
19
The journal of product & brand management
15
The journal of services marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of hospitality management
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
The service industries journal
11
Journal of marketing management : MM
10
Journal of service management
10
Tourism management : research, policies, practice
10
Customer engagement : contemporary issues and challenges
9
International journal of contemporary hospitality management
9
Marketing intelligence & planning
9
Marketing theory
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of promotion management : innovations in planning and applied research
7
Journal of the Academy of Marketing Science
7
Service business
7
Technological forecasting & social change : an international journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of internet commerce
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service theory and practice : JSTP
6
Journal of strategic marketing
6
The journal of consumer marketing
6
Business horizons
5
Information systems research : ISR
5
International journal of internet marketing and advertising : IJIMA
5
Journal of fashion marketing and management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of service research : JSR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
SpringerLink / Bücher
5
Electronic commerce research
4
Electronic markets : the international journal on networked business
4
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
2
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
3
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
4
B2B engagement within an internet of things ecosystem
Soltani, Sadia
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 146-159
Persistent link: https://www.econbiz.de/10012797124
Saved in:
5
The effect of equity on value co-creation in business relationships
Gupta, Samir
;
Zhou, Jing
;
Feng, Shanfei
;
Nyadzayo, …
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 385-401
Persistent link: https://www.econbiz.de/10012798429
Saved in:
6
Value co-creation : a review of literature and future research agenda
Saha, Victor
;
Goyal, Praveen
;
Jebarajakirthy, Charles
- In:
The journal of business & industrial marketing
37
(
2022
)
3
,
pp. 612-628
Persistent link: https://www.econbiz.de/10013165207
Saved in:
7
Value co-creation, dynamic capabilities and customer retention in industrial markets
Preikschas, Michael W.
;
Cabanelas, Pablo
;
Rüdiger, Klaus
; …
- In:
The journal of business & industrial marketing
32
(
2017
)
3
,
pp. 409-420
Persistent link: https://www.econbiz.de/10011662274
Saved in:
8
Strategic account management as a value co-creation selling model in the pharmaceutical industry
Pilon, Francois
;
Hadjielias, Elias
- In:
The journal of business & industrial marketing
32
(
2017
)
2
,
pp. 310-325
Persistent link: https://www.econbiz.de/10011629581
Saved in:
9
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
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