B2B engagement within an internet of things ecosystem
Year of publication: |
2022
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Authors: | Soltani, Sadia |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 1, p. 146-159
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Subject: | B2B engagement | Internet of things | Multidimensional engagement | Service-dominant logic | Value co-creation | Internet der Dinge | Betriebliche Wertschöpfung | Value creation | B-to-B-Marketing | Business-to-business marketing | Kundenintegration | Customer integration | Service-Dominant Logic | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Internet | Online-Marketing | Internet marketing |
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