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~isPartOf:"The journal of business & industrial marketing"
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The journal of business & industrial marketing
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Manufacturer's sales format selection and information sharing strategy of platform with a private brand
Liu, Peng
;
Rong, Zhang
;
Wang, Ya
;
Yang, Hailong
;
Bin, Liu
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10014473022
Saved in:
2
Pricing and advertising decisions in O2O supply chain with the presence of consumers' anticipated regret
Gu, Qiongqiong
;
Rong, Zhang
;
Bin, Liu
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1135-1149
Persistent link: https://www.econbiz.de/10014276737
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