Pricing and advertising decisions in O2O supply chain with the presence of consumers' anticipated regret
Year of publication: |
2023
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Authors: | Gu, Qiongqiong ; Rong, Zhang ; Bin, Liu |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 5, p. 1135-1149
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Subject: | Anticipated regret | BOPS | Game theory | O2O supply chain | Value uncertainty | Lieferkette | Supply chain | Spieltheorie | Entscheidung unter Unsicherheit | Decision under uncertainty | Werbung | Advertising | Preismanagement | Pricing strategy |
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