//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of consumer marketing"
~person:"Doss, Brian D."
~person:"Grigaliunaite, Viktorija"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Impact of advertising"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Werbewirkung
2
Werbung
2
Advertising effectiveness
1
Celebrity endorsement
1
Celebrity spokesperson
1
Celebrity-Werbung
1
Google AdWords
1
Information behaviour
1
Informationsverhalten
1
Internet
1
Internet advertising
1
Internet marketing
1
Neuromarketing
1
Online advertising
1
Online-Marketing
1
Regulation
1
Regulatory fit
1
Regulatory focus
1
Regulierung
1
Search engine
1
Suchmaschine
1
Target group
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Doss, Brian D.
Grigaliunaite, Viktorija
Chan, Kara
2
Craton, Lincoln G.
2
Herrmann, Jean-Luc
2
Kergoat, Marine
2
Meyer, Thierry
2
Berg, Hanna
1
Bhaduri, Gargi
1
Bittner, Jenny V.
1
Bournois, Frank
1
Bullock, Graham
1
Callaghan, Glenn M.
1
Chang, Ya Ping
1
Cobbs, Joe
1
Corneille, Olivier
1
Davies, Fiona
1
Davila, Andrès
1
Demarmels, Sascha
1
Dianoux, Christian
1
Eastman, Jacqueline K.
1
Fam, Kim Shyan
1
Georgia, Emily J.
1
Hernandez, Monica D.
1
Insch, Andrea
1
Jackson, Paul R.
1
Jensen, Jonathan A.
1
Johnson, Christopher
1
Józsa, László
1
Jüttner, Uta
1
Kacha, Mathieu
1
Kalliny, Morris
1
Karremans, Johan C.
1
Keel, Astrid Lei
1
Ketelaar, Paul Edwin
1
Konig, Ruben Peter
1
Krisjanous, Jayne
1
Lantos, Geoffrey P.
1
Lantos, Geofftrey P.
1
Laraway, Sean
1
more ...
less ...
Published in...
All
The journal of consumer marketing
Scientific Annals of Economics and Business
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of female celebrity spokesperson in FMCG advertising : neuromarketing approach
Pileliene, Lina
;
Grigaliunaite, Viktorija
- In:
The journal of consumer marketing
34
(
2017
)
3
,
pp. 202-213
Persistent link: https://www.econbiz.de/10011694825
Saved in:
2
Application of regulatory focus theory to search advertising
Mowle, Elyse N.
;
Georgia, Emily J.
;
Doss, Brian D.
; …
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 494-502
Persistent link: https://www.econbiz.de/10010459751
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->