Application of regulatory focus theory to search advertising
Elyse N. Mowle; Emily J. Georgia and Brian D. Doss; John A. Updegraff
Year of publication: |
2014
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Authors: | Mowle, Elyse N. ; Georgia, Emily J. ; Doss, Brian D. ; Updegraff, John A. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 31.2014, 6/7, p. 494-502
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Subject: | Search engine | Google AdWords | Internet advertising | Online advertising | Regulatory fit | Regulatory focus | Suchmaschine | Online-Marketing | Internet marketing | Internet | Werbung | Advertising | Informationsverhalten | Information behaviour | Werbewirkung | Advertising effects | Regulierung | Regulation | Konsumentenverhalten | Consumer behaviour |
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