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~isPartOf:"The journal of consumer marketing"
~person:"Katz, Matthew"
~person:"Kwak, Dae Hee"
~person:"Wann, Daniel L."
~subject:"Ego networks"
~subject:"Gesundheit"
~subject:"Konsumentenverhalten"
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The journal of consumer marketing
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Sport fan maximizing : following the best team or being the best fan?
Norris, J. Ian
;
Wann, Daniel L.
;
Zapalac, Ryan K.
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 157-166
Persistent link: https://www.econbiz.de/10011376743
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