Sport fan maximizing : following the best team or being the best fan?
Year of publication: |
2015
|
---|---|
Authors: | Norris, J. Ian ; Wann, Daniel L. ; Zapalac, Ryan K. |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 32.2015, 3, p. 157-166
|
Subject: | Sport marketing | Customer relationship marketing | Fan identification | Maximizing | Sport psychology | Team identification | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportorganisation | Sport organization | Konsumentenverhalten | Consumer behaviour | Fußball | Football | Arbeitsgruppe | Team |
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