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~isPartOf:"The journal of consumer marketing"
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Subject
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Consumer behaviour
284
Konsumentenverhalten
284
Brand image
71
Markenimage
71
USA
60
United States
60
Brand management
52
Markenführung
52
Brand
38
Markenartikel
38
Beziehungsmarketing
35
Relationship marketing
35
Advertising effects
32
Werbewirkung
32
China
28
Marketing management
26
Marketingmanagement
26
Social Web
24
Social web
24
Designation of origin
22
Emotion
22
Herkunftsbezeichnung
22
Personality psychology
20
Persönlichkeitspsychologie
20
Internet marketing
19
Jugendliche
19
Online-Marketing
19
Youth
19
Advertising
18
Einzelhandel
18
Retail trade
18
Werbung
18
Age group
17
Altersgruppe
17
Target group
17
Zielgruppe
17
Customer satisfaction
15
Kundenzufriedenheit
15
Decision
14
Entscheidung
14
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Undetermined
133
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Article
568
Book / Working Paper
7
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Article in journal
402
Aufsatz in Zeitschrift
402
Collection of articles of several authors
7
Sammelwerk
7
Conference paper
5
Konferenzbeitrag
5
Case study
3
Fallstudie
3
Conference proceedings
1
Konferenzschrift
1
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English
402
Undetermined
173
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Chan, Kara
11
Lysonski, Steven
8
Chikweche, Tendai
7
Durvasula, Srinivas
7
Fletcher, Richard
7
Goldman, Sharon M.
7
Patino, Anthony
7
Moskowitz, Howard R.
6
Pitta, Dennis A.
6
Shoham, Aviv
6
Burton, Suzan
5
Fortin, David
5
Gofman, Alex
5
Mets, Tõnis
5
Ng, Yu Leung
5
Pitta, Dennis
5
Prendergast, Gerard P.
5
Aggarwal, Praveen
4
Arora, Raj
4
Barber, Nelson
4
Bose, Mousumi
4
Burton, Scot
4
Castaño, Raquel
4
Cho, Hira
4
Craton, Lincoln G.
4
Cui, Geng
4
Darian, Jean C.
4
Felix, Reto
4
Herstein, Ram
4
Kaltcheva, Velitchka D.
4
Karakaya, Fahri
4
Kemp, Elyria
4
Kennett-Hensel, Pamela A.
4
Langner, Sascha
4
Lingelbach, David
4
Nepomuceno, Marcelo Vinhal
4
Richard, Marie-Odile
4
Souiden, Nizar
4
Tsang, Lennon
4
Tucci, Louis
4
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Emerging Markets Conference Board / Annual Conference <2014, Lucknow>
1
Published in...
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The journal of consumer marketing
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,101
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
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ECONIS (ZBW)
402
OLC EcoSci
173
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281
Brand communities for mainstream brands : the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-232
Persistent link: https://www.econbiz.de/10009552954
Saved in:
282
Brand communities for mainstream brands: the example of the Yamaha R1 brand community
Felix, Reto
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009963685
Saved in:
283
Consumer animosity and product choice : might price make a difference?
Cui, Annie Peng
;
Wajda, Theresa A.
;
Hu, Michael Y.
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 494-506
Persistent link: https://www.econbiz.de/10009681494
Saved in:
284
Consumer animosity and product choice: might price make a difference?
Cui, Annie Peng
;
Wajda, Theresa A.
;
Hu, Michael Y.
- In:
The journal of consumer marketing
29
(
2012
)
7
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010036856
Saved in:
285
Consumer behavior and purchase intention for organic food
Paul, Justin
;
Rana, Jyoti
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 412-422
Persistent link: https://www.econbiz.de/10009681531
Saved in:
286
Consumer behavior and purchase intention for organic food
Paul, Justin
;
Rana, Jyoti
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 412-423
Persistent link: https://www.econbiz.de/10010013550
Saved in:
287
Country of origin factors influencing US consumers' perceived price for multinational products
Ha-Brookshire, Jung
;
Yoon, So-hyang
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 445-454
Persistent link: https://www.econbiz.de/10009681517
Saved in:
288
Country of origin factors influencing US consumers' perceived price for multinational products
Ha-Brookshire, Jung
;
Yoon, So-Hyang
- In:
The journal of consumer marketing
29
(
2012
)
6
,
pp. 445-455
Persistent link: https://www.econbiz.de/10010013553
Saved in:
289
Decomposition of cross-country differences in consumer attitudes toward marketing
Cui, Geng
;
Lui, Hon-kwong
;
Chan, Tsang-sing
;
Joy, Annamma
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10009552955
Saved in:
290
Decomposition of cross-country differences in consumer attitudes toward marketing
Cui, Geng
;
Lui, Hon-Kwong
;
Chan, Tsang-Sing
;
Joy, Annamma
- In:
The journal of consumer marketing
29
(
2012
)
3
,
pp. 214-225
Persistent link: https://www.econbiz.de/10009963684
Saved in:
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