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~isPartOf:"The journal of industrial economics"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Flugblatt"
~type_genre:"Handbuch"
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The journal of industrial economics
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
Journal of marketing communications
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
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The Sage handbook of advertising
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Handbook of research on effective advertising strategies in the social media age
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Journal of marketing research : JMR
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Journal of marketing theory and practice
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing : ZFP ; journal of research and management
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Strategische Kommunikationsplanung
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
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Journal of promotion management : JPM
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
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Akzente
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Handbuch Unternehmenskommunikation
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Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
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The Rand journal of economics
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Applied economics
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Brand Planning : starke Strategien für Marken und Kampagnen
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Die Bank
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
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Asymmetric market shares, advertising and pricing : equilibrium with an information gatekeeper
Arnold, Michael A.
;
Li, Chenguang
;
Saliba, Christine
; …
- In:
The journal of industrial economics
59
(
2011
)
1
,
pp. 63-84
Persistent link: https://www.econbiz.de/10009125549
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2
Targeted advertising : the role of subscriber characteristics in media markets
Chandra, Ambarish
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10003814871
Saved in:
3
Informative advertising : competition or cooperation
Simbanegavi, Witness
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 147-166
Persistent link: https://www.econbiz.de/10003814875
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