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~isPartOf:"The journal of media economics"
~person:"Bleyen, Valérie-Anne"
~person:"Reid, Leonard N."
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Bleyen, Valérie-Anne
Reid, Leonard N.
Smith, Ken
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The journal of media economics
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2
Journal of current issues and research in advertising : JCIRA
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1
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To bundle or not to bundle? : how Western European newspapers package their online content
Bleyen, Valérie-Anne
;
Van Hove, Leo
- In:
The journal of media economics
23
(
2010
)
3
,
pp. 117-142
Persistent link: https://www.econbiz.de/10008823261
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Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
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