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~isPartOf:"The journal of media economics"
~subject:"Film"
~subject:"Multimedia"
~subject:"Online-Marketing"
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Axarlian, Gabriel Pablo
1
Kim, Wonjoon
1
Martin, Hugh J.
1
Rennhoff, Adam D.
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Yang, Joonhyuk
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The journal of media economics
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Journal of business research : JBR
7
Journal of cultural economics
7
Reports and papers on mass communication
7
Journal of media business studies
6
Lehrbuch
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Information economics and policy : IEP
5
International journal of advertising : the review of marketing communications
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Journal of promotion management : JPM
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Marketing letters : a journal of research in marketing
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NBER working paper series
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Applied economics letters
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International journal of advertising : the quarterly review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER Working Paper
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Report / European Communication Council
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Schriften zur Medienwirtschaft und zum Medienmanagement
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SpringerLink / Bücher
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Applied economics
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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International journal of industrial organization
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Journal of advertising research
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Journal of marketing and consumer behaviour in emerging markets
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KulturKommerz
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Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing intelligence & planning
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Media and convergence management
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Springer eBook Collection
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Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Communication arts books
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Computational & mathematical organization theory
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De Gruyter handbook of media economics
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Dienstleistung der Zukunft : Märkte, Unternehmen und Infrastrukturen im Wandel ; Ergebnisse der Tagung des BMBF vom 28. und 29. Juni 1995 in Berlin
2
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
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Discussion papers / CEPR
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Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
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European journal of marketing : EJM
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The introduction of infinite durability to an information good and the decision to buy or rent : evidence from the film industry
Axarlian, Gabriel Pablo
- In:
The journal of media economics
30
(
2017
)
3
,
pp. 121-142
Persistent link: https://www.econbiz.de/10012161708
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2
Effects from privatizing a television market, the influence of mobile advertising on movie box office, and causal relationships between word of mouth and movie ticket sales : edito...
Martin, Hugh J.
;
Rennhoff, Adam D.
- In:
The journal of media economics
29
(
2016
)
3
,
pp. 108-110
Persistent link: https://www.econbiz.de/10011742235
Saved in:
3
Seasonality in the non-US motion picture industry : a case of South Korea
Yang, Joonhyuk
;
Kim, Wonjoon
- In:
The journal of media economics
27
(
2014
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10010356827
Saved in:
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