Effects from privatizing a television market, the influence of mobile advertising on movie box office, and causal relationships between word of mouth and movie ticket sales : editorial
Year of publication: |
July-September 2016
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Authors: | Martin, Hugh J. ; Rennhoff, Adam D. |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 29.2016, 3, p. 108-110
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Subject: | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Werbewirkung | Advertising effects | Kino | Movie theatre | Film | Kausalanalyse | Causality analysis |
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