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~isPartOf:"The journal of product & brand management"
~isPartOf:"The journal of services marketing"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Search: subject_exact:"Consumer Behaviour"
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Subject
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Brand image
Consumer behaviour
Service quality
Social web
Konsumentenverhalten
650
Brand management
300
Markenführung
300
Markenimage
254
Beziehungsmarketing
213
Relationship marketing
213
Brand
178
Markenartikel
175
Customer satisfaction
118
Kundenzufriedenheit
118
Dienstleistungsqualität
110
Social Web
73
Emotion
64
Internet marketing
52
Online-Marketing
52
Viral marketing
45
Virales Marketing
45
Luxury goods
39
Luxusgüter
39
Advertising effects
35
Brand loyalty
35
Customer service
35
Kundenservice
35
Werbewirkung
35
USA
34
Einzelhandel
33
Online retailing
33
Online-Handel
33
Preismanagement
33
Pricing strategy
33
Retail trade
33
United States
33
Dienstleistungssektor
29
Service industry
29
Social media
29
Corporate Social Responsibility
28
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Online availability
All
Undetermined
372
Free
14
Type of publication
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Article
645
Book / Working Paper
6
Type of publication (narrower categories)
All
Amtsdruckschrift
Article in journal
Article
Marktinformation
Thesis
Umfrage
Aufsatz in Zeitschrift
651
Collection of articles of several authors
6
Sammelwerk
6
Aufsatzsammlung
1
Language
All
English
651
Author
All
Guzman, Francisco
9
Mattila, Anna S.
8
Sharma, Piyush
8
Hollebeek, Linda D.
6
Klaus, Philipp
6
Ahmed, Zafar U.
4
Balasubramanian, Siva Kumar
4
Daunt, Kate L.
4
Fetscherin, Marc
4
Harris, Lloyd C.
4
Rosenbaum, Mark
4
Veloutsou, Cleopatra
4
Al-Kwifi, Sam O.
3
Coker, Kesha K.
3
Gilboa, Shaked
3
Hegner, Sabrina
3
Kang, Jiyun
3
Lee, Richard
3
Levy, Shalom
3
Maxwell, Sarah
3
Neale, Larry
3
Paswan, Audhesh K.
3
Poddar, Amit
3
Rindell, Anne
3
Seger-Guttmann, Tali
3
Stoel, Leslie
3
Turunen, Linda Lisa Maria
3
Wallace, Elaine
3
Wong, IpKin Anthony
3
Abratt, Russell
2
Alkire, Linda
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bang, Nguyen
2
Bashir, Irfan
2
Basso, Kenny
2
Beatson, Amanda
2
Beneke, Justin
2
Benoit, Sabine
2
Berenguer Contrí, Gloria
2
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Published in...
All
The journal of product & brand management
The journal of services marketing
Journal of business research : JBR
1,971
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Asia Pacific journal of marketing and logistics
391
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
307
Journal of retailing
303
Tourism management : research, policies, practice
301
Journal of marketing communications
300
Cogent business & management
297
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
293
International journal of retail & distribution management
292
The international review of retail, distribution and consumer research
292
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
Young consumers : insight and ideas for responsible marketers
256
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
Food policy : economics planning and politics of food and agriculture
240
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
651
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1
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10
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651
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1
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
2
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
3
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
4
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
5
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
6
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
7
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
The emperor's new clothes : self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Lavoye, Virginie
;
Sipilä, Jenni
;
Mero, Joel
; …
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014473563
Saved in:
10
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
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