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~isPartOf:"The journal of product & brand management"
~isPartOf:"Tourism management : research, policies, practice"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
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Brand image
Markenführung
Service quality
Social web
Virales Marketing
Consumer behaviour
685
Konsumentenverhalten
684
Brand management
305
Markenimage
269
Brand
177
Markenartikel
175
Beziehungsmarketing
144
Relationship marketing
144
Holiday behaviour
112
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112
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86
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85
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85
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72
Internet marketing
72
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72
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71
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58
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46
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46
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Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Bilgihan, Anil
3
Han, Heesup
3
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3
Kang, Jiyun
3
Nicolau, Juan Luis
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Okumus, Fevzi
3
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3
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3
Su, LuJun
3
Taheri, Babak
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
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2
Badrinarayanan, Vishag
2
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2
Berenguer Contrí, Gloria
2
Bhaduri, Gargi
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2
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2
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Feng, Wenting
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2
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2
Grappi, Silvia
2
Gursoy, Dogan
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Huang, Yinghua
2
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The journal of product & brand management
Tourism management : research, policies, practice
Journal of business research : JBR
770
Journal of retailing and consumer services
681
International journal of hospitality management
316
The journal of brand management : an international journal
301
Psychology & marketing
196
Asia Pacific journal of marketing and logistics
162
Journal of travel and tourism marketing
140
The journal of services marketing
140
International journal of contemporary hospitality management
136
Journal of marketing communications
136
European journal of marketing : EJM
134
Cogent business & management
131
Journal of hospitality marketing & management
126
International journal of internet marketing and advertising : IJIMA
124
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
110
Journal of international consumer marketing
109
Journal of strategic marketing
106
International journal of consumer studies
104
Journal of marketing
99
Journal of the Academy of Marketing Science
99
Marketing intelligence & planning
99
International journal of advertising : the review of marketing communications
98
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
The service industries journal
96
Journal of promotion management : innovations in planning and applied research
95
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
92
Journal of marketing management : MM
91
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Marketing letters : a journal of research in marketing
88
Technological forecasting & social change : an international journal
87
The journal of consumer marketing
86
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
Journal of internet commerce
83
Journal of fashion marketing and management
82
Journal of global marketing
82
International journal of electronic marketing and retailing : IJEMR
81
Services marketing quarterly
80
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ECONIS (ZBW)
Showing
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405
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1
Does destination nostalgic advertising enhance tourists' intentions to visit? : the moderating role of destination type
Su, LuJun
;
Ye, Chengzhi
;
Huang, Yinghua
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457508
Saved in:
2
Dual perspective on the role of xenophobia in service sabotage
Kadić-Maglajlić, Selma
;
Lages, Cristiana R.
;
Temerak, …
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014457718
Saved in:
3
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
4
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
5
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
6
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
7
Innocence versus Coolness : the influence of brand personality on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
8
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
9
Pro-environmental messages have more effect when they come from less familiar brands
Herédia-Colaço, Vera
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 436-453
Persistent link: https://www.econbiz.de/10014229060
Saved in:
10
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
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