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~isPartOf:"The journal of product & brand management"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~language:"eng"
~language:"spa"
~person:"Bashir, Irfan"
~person:"Stoel, Leslie"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Consumer behaviour
Konsumentenverhalten
5
Brand image
3
Markenimage
3
Luxury goods
2
Luxusgüter
2
Millennials
2
Preismanagement
2
Price discount
2
Pricing strategy
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Product counterfeiting
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Produktpiraterie
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Purchase intentions
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Age group
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Altersgruppe
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Beziehungsmarketing
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Brand
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Brand attitude
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Brand management
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Brand relationship
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Cohort analysis
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Counterfeit luxury brands
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Counterfeit luxury consumption
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Counterfeiting
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Customer satisfaction
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Customization
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E-commerce
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Electronic Commerce
1
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Generationengerechtigkeit
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Gift-giving
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Intergenerational equity
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Kundenzufriedenheit
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Low-cost strategy
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Bashir, Irfan
Stoel, Leslie
Chan, Kara
13
Guzman, Francisco
9
Brennan, Linda
4
Fetscherin, Marc
4
Laaksonen, Pirjo
4
Sarkar, Abhigyan
4
Tjiptono, Fandy
4
Veloutsou, Cleopatra
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3
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3
Damay, Coralie
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Johnson, Kim K. P.
3
Kang, Jiyun
3
Leipämaa-Leskinen, Hanna
3
Lundby, Erika
3
Maxwell, Sarah
3
McNeill, Lisa S.
3
Nga, Joyce K. H.
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Sreejesh, S.
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2
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2
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2
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The journal of product & brand management
Young consumers : insight and ideas for responsible marketers
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
International journal of consumer studies
1
Journal of Indian business research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer marketing
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Metamorphosis : a journal of management research
1
The service industries journal
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Tourism review
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ECONIS (ZBW)
5
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1
Signaling norm salience through perceived peer counterfeit consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 812-827
Persistent link: https://www.econbiz.de/10014315449
Saved in:
2
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
3
Constructing generational identity through counterfeit luxury consumption
Khan, Sameeullah
;
Fazili, Asif Iqbal
;
Bashir, Irfan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 415-437
Persistent link: https://www.econbiz.de/10013164362
Saved in:
4
An unintended consequence of exaggerated maximum-discount tensile price claims
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 700-709
Persistent link: https://www.econbiz.de/10011616266
Saved in:
5
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
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