An unintended consequence of exaggerated maximum-discount tensile price claims
Year of publication: |
2016
|
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Authors: | Lee, Jung Eun ; Stoel, Leslie |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 7, p. 700-709
|
Subject: | Purchase intentions | Price fairness | Perceived savings | Price discount | Tensile price claim | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Sparen | Savings |
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