//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"lit"
~language:"spa"
~subject:"Brand"
~subject:"Monetary policy"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand
Monetary policy
Consumer behaviour
393
Konsumentenverhalten
392
Brand management
385
Markenführung
385
Brand image
306
Markenimage
306
Markenartikel
197
Beziehungsmarketing
111
Relationship marketing
111
Social Web
68
Social web
68
Internet marketing
55
Online-Marketing
55
Preismanagement
52
Pricing strategy
52
Luxury goods
42
Luxusgüter
42
Marketing management
41
Marketingmanagement
40
Emotion
39
USA
39
Advertising effects
38
United States
38
Werbewirkung
38
Brand loyalty
34
Social media
31
Viral marketing
29
Virales Marketing
29
Corporate Social Responsibility
25
Corporate social responsibility
25
Markentreue
25
Personality psychology
25
Persönlichkeitspsychologie
25
Theorie
24
Theory
24
Corporate reputation
23
Firmenimage
23
Einzelhandel
22
Retail trade
22
more ...
less ...
Online availability
All
Undetermined
131
Free
5
Type of publication
All
Article
198
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Bibliographie enthalten
Aufsatz in Zeitschrift
199
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
Lithuanian
Spanish
Author
All
Guzman, Francisco
6
Fetscherin, Marc
4
Odoom, Raphael
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Fang, Xiang
2
Faulkner, Margaret
2
Grappi, Silvia
2
Hegner, Sabrina
2
Kennedy, Eric
2
Khan, Imran
2
Leingpibul, Thaweephan
2
Maehle, Natalia
2
Merrilees, Bill
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
Rahman, Zillur
2
Romaniuk, Jenni
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abbott, Rachael
1
Abimbola, Temi
1
Abratt, Russell
1
Agrawal, Jagdish
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Ai, Di
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
Aldabbas, Hazem
1
Alvarado-Karste, Diego
1
Alves, Alessandro Martins
1
Amelia, Maria Veronica
1
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of monetary economics
597
Journal of international money and finance
471
Journal of money, credit and banking : JMCB
459
Journal of macroeconomics
445
Economic modelling
443
Journal of economic dynamics & control
426
Economics letters
394
Applied economics
305
The journal of brand management : an international journal
283
Journal of business research : JBR
277
European economic review : EER
266
Macroeconomic dynamics
253
The Cato journal : an interdisciplinary journal of public policy analysis
224
International journal of central banking : IJCB
223
Applied economics letters
221
Journal of banking & finance
190
Open economies review
185
Intereconomics : review of European economic policy
181
Economic developments in India : quarterly update : analysis, reports, policy documents
172
International review of economics & finance : IREF
169
Journal of retailing and consumer services
167
Journal of policy modeling : JPMOD ; a social science forum of world issues
162
The American economic review
159
Journal of international economics
153
Economic review
142
Review / Federal Reserve Bank of St. Louis
140
The North American journal of economics and finance : a journal of financial economics studies
131
Journal of financial stability
130
Review of economic dynamics
122
Journal of central banking theory and practice
119
The economic journal : the journal of the Royal Economic Society
114
Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
109
Monetary and economic studies
107
European journal of political economy
106
Business economics : the journal of the National Association for Business Economists
105
Journal of post-Keynesian economics : JPKE
104
Sveriges Riksbank economic review
104
International journal of finance & economics : IJFE
101
Bulletin / Bank of Finland
98
more ...
less ...
Source
All
ECONIS (ZBW)
199
Showing
1
-
10
of
199
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
2
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
5
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
6
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
7
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
8
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
9
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
10
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->