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~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Brand image"
~subject:"E-commerce"
~type:"book"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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The journal of product & brand management
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Brand equity : defining, measuring and managing brand equity
Pappu, Ravi
(
ed.
);
Christodoulides, George
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011778285
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