Brand equity : defining, measuring and managing brand equity
guest editors: Ravi Pappu and George Christodoulides
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Pappu, Ravi (ed.) ; Christodoulides, George (ed.) |
| Publisher: |
Bingley : Emerald Publishing Limited |
| Subject: | Markenimage | Brand image | Markenführung | Brand management | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Extent: | Seite 433-527 Illustrationen |
|---|---|
| Series: | The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. volume 26, number 5 (2017) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 8 Beiträge |
| ISBN: | 978-1-78743-543-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011778285