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~isPartOf:"The journal of product & brand management"
~person:"Azar, Salim L."
~person:"Dwivedi, Abhishek"
~subject:"Brand image"
~subject:"Consumer behaviour"
~subject:"Service quality"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Marktinformation"
~type_genre:"Thesis"
~type_genre:"Umfrage"
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Brand image
Consumer behaviour
Service quality
Brand management
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Brand
3
Markenartikel
3
Brand gender
2
Gender
2
Geschlecht
2
Advertising effects
1
Beziehungsmarketing
1
Brand authenticity
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Brand equity
1
Brand experience
1
Brand personality
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Brand sex
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Brand sexual orientation
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Celebrity endorsement
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Celebrity-Werbung
1
Cluster analysis
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Clusteranalyse
1
Customer satisfaction
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Gender studies
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Kundenzufriedenheit
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Loyalty intentions
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Masculinity
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Moderation
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Perceived quality
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Qualitative research
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Relationship marketing
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SEM
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Azar, Salim L.
Dwivedi, Abhishek
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
3
Coker, Kesha K.
3
Hegner, Sabrina
3
Kang, Jiyun
3
Maxwell, Sarah
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Paswan, Audhesh K.
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3
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3
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3
Abratt, Russell
2
Badrinarayanan, Vishag
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Bashir, Irfan
2
Beneke, Justin
2
Bhaduri, Gargi
2
Broyles, S. Allen
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Buil, Isabel
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Costa, Patrício
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Fazili, Asif Iqbal
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Flight, Richard L.
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Grappi, Silvia
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2
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2
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The journal of product & brand management
The journal of brand management : an international journal
4
Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Journal of business research : JBR
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Services marketing quarterly
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
4
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1
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
2
Toward an understanding of brand sexual associations
Azar, Salim L.
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10010514487
Saved in:
3
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
4
Exploring brand masculine patterns : moving beyond monolithic masculinity
Azar, Salim L.
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 502-512
Persistent link: https://www.econbiz.de/10010225089
Saved in:
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