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~isPartOf:"The journal of product & brand management"
~person:"Baeck, Sunmee"
~subject:"Brand"
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What drives consumer's responses to brand crisis? : the moderating roles of brand associations and brand-customer relationship strength
Jeon, Jung Ok
;
Baeck, Sunmee
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 550-567
Persistent link: https://www.econbiz.de/10011587842
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