What drives consumer's responses to brand crisis? : the moderating roles of brand associations and brand-customer relationship strength
Jung Ok Jeon and Sunmee Baeck
| Year of publication: |
2016
|
|---|---|
| Authors: | Jeon, Jung Ok ; Baeck, Sunmee |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 6, p. 550-567
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| Subject: | Corporate social responsibility (CSR) | Brand-customer relationship strength | Consumer's responses | Corporate ability | Type of brand associations | Type of brand crisis | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-10-2014-0725 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011587842