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~isPartOf:"The journal of product & brand management"
~person:"Bagozzi, Richard P."
~person:"Fournier, Susan"
~person:"Franses, Philip Hans"
~subject:"Markenartikel"
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Markenartikel
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Bagozzi, Richard P.
Fournier, Susan
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The journal of product & brand management
Discussion paper / Tinbergen Institute
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Betriebswirtschaftliche Diskussionsbeiträge
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Handbook of brand relationships
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Brand management ; Vol. 2
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Consumer-brand relationships : theory and practice
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ERIM report series research in management
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Econometric Institute research papers
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Marketing letters : a journal of research in marketing
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Boston University School of Management Research Paper
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Business horizons
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Consumer psychology in a social media world
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ERIM Report Series Reference
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Econometrics : open access journal
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Handbook of consumer psychology
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of international marketing
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Journal of marketing research
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The Routledge companion to consumer behavior
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The evolution of brands : from signals of quality to storehouses of trust
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The journal of brand management : an international journal
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Working paper / Harvard Business School, Division of Research
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Working paper series / Center for Responsible Business, University of California
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Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
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