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~isPartOf:"The journal of product & brand management"
~person:"Bang, Nguyen"
~person:"De Chernatony, Leslie"
~subject:"Brand identity"
~subject:"Brand image"
~type_genre:"Article in journal"
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Brand identity
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Bang, Nguyen
De Chernatony, Leslie
Guzman, Francisco
9
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3
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The journal of product & brand management
European journal of marketing : EJM
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Journal of business research : JBR
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Qualitative market research : an international journal
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Asia-Pacific journal of business administration
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of strategic marketing
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The international journal of bank marketing : IJBM
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The journal of brand management : an international journal
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Business ethics quarterly : the journal of the Society for Business Ethics
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of retail & distribution management
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International studies of management and organization
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Journal of business economics and management
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Journal of euromarketing
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Journal of global marketing
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
2
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
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