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~isPartOf:"The journal of product & brand management"
~person:"Baudry, Damien"
~subject:"Brand management"
~subject:"Markenartikel"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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The impact of brand evangelism on oppositional referrals towards a rival brand
Marticotte, Francois
;
Arcand, Manon
;
Baudry, Damien
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 538-549
Persistent link: https://www.econbiz.de/10011587821
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