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~isPartOf:"The journal of product & brand management"
~person:"Blecker, Thorsten"
~person:"Bullinger, Hans-Jörg"
~person:"Kaiser, Harry M."
~person:"Ko, Eunju"
~person:"Meffert, Heribert"
~person:"Merrilees, Bill"
~person:"Pepels, Werner"
~person:"Svensson, Göran"
~subject:"Aufsatzsammlung"
~subject:"Environmental management"
~subject:"Germany"
~subject:"Markenführung"
~subject:"Supply Chain Management"
~subject:"Umweltbezogenes Management"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Bibliografie enthalten"
~type_genre:"Enzyklopädie"
~type_genre:"Lehrbuch"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
~type_genre:"Umfrage"
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Aufsatzsammlung
Environmental management
Germany
Markenführung
Supply Chain Management
Umweltbezogenes Management
Werbung
Brand management
3
Brand
2
Corporate branding
2
Markenartikel
2
Retailing
2
Brand architecture
1
Brand associations
1
Brand experience
1
Consumer behaviour
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Customer integration
1
Einkaufszentrum
1
Einzelhandel
1
Environmental management practice
1
Experiential branding
1
Firmenimage
1
Interactive experiences
1
Interactivity
1
Internet marketing
1
Konsumentenverhalten
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Kundenintegration
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Markenarchitektur
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Online-Marketing
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Pathways to engagement
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Retail trade
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1
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Blecker, Thorsten
Bullinger, Hans-Jörg
Kaiser, Harry M.
Ko, Eunju
Meffert, Heribert
Merrilees, Bill
Pepels, Werner
Svensson, Göran
Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
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3
Paswan, Audhesh K.
3
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3
Urde, Mats
3
Wallace, Elaine
3
Wiedmann, Klaus-Peter
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Balasubramanian, Siva Kumar
2
Bhaduri, Gargi
2
Brexendorf, Tim Oliver
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Broyles, S. Allen
2
Coker, Kesha K.
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faßnacht, Martin
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Godey, Bruno
2
Grappi, Silvia
2
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2
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The journal of product & brand management
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
36
Journal of business research : JBR
18
The journal of brand management : an international journal
9
Meffert-Marketing-Edition
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Operations and technology management
5
Reihe: Supply chain, logistics and operations management
5
Corporate governance : the international journal for effective board performance
4
International journal of advertising : the review of marketing communications
4
Proceedings of the Hamburg International Conference of Logistics (HICL)
4
Asia Pacific journal of marketing and logistics
3
IPA-IAO-Forschung und Praxis / T
3
International journal of logistics economics and globalisation
3
Australasian marketing journal
2
Die Betriebswirtschaft : DBW
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handelsforschung
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of agricultural and applied economics
2
Journal of hospitality marketing & management
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The journal of business & industrial marketing
2
... IPA-Arbeitstagung
1
Agribusiness : an internat. journal
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Autohaus Automobilwirtschaft
1
Baltic journal of management
1
Betriebswirtschaft in Studium und Praxis
1
Business strategy and the environment
1
Business/economics
1
Corporate social responsibility and environmental management
1
Das Kompendium
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Diskussionsbeitrag der Forschungsstelle Bahnmarketing an der Westfälischen Wilhelms-Universität Münster
1
Documentation / Institute for Management and Marketing Science
1
Ebook inside
1
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ECONIS (ZBW)
3
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1
Linking retailer corporate brand and environmental sustainability practices
Miller, Dale
;
Merrilees, Bill
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 437-443
Persistent link: https://www.econbiz.de/10010224837
Saved in:
2
Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
Saved in:
3
Interactive brand experience pathways to customer-brand engagement and value co-creation
Merrilees, Bill
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 402-408
Persistent link: https://www.econbiz.de/10011620577
Saved in:
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