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~isPartOf:"The journal of product & brand management"
~person:"De Chernatony, Leslie"
~person:"Hegner, Sabrina"
~subject:"Brand image"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Brand
Brand management
5
Markenführung
5
Consumer behaviour
4
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4
Markenimage
4
Markenartikel
3
Brand love
2
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2
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De Chernatony, Leslie
Hegner, Sabrina
Guzman, Francisco
10
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Broyles, S. Allen
3
Hakala, Ulla
3
Leingpibul, Thaweephan
3
Odoom, Raphael
3
Rindell, Anne
3
Wallace, Elaine
3
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
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2
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2
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2
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2
Davari, Arezoo
2
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2
Dwivedi, Abhishek
2
Fang, Xiang
2
Faulkner, Margaret
2
Fazili, Asif Iqbal
2
Faßnacht, Martin
2
Flight, Richard L.
2
Fornerino, Marianela
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Gil Saura, Irene
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Grappi, Silvia
2
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2
Jain, Varsha
2
Jevons, Colin
2
Kang, Jiyun
2
Kennedy, Eric
2
Khan, Huda
2
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2
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The journal of product & brand management
European journal of marketing : EJM
3
Journal of business research : JBR
3
Marketing theory
3
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
The service industries journal
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Tourism and hospitality research : THR
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ECONIS (ZBW)
5
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1
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
2
Using the theory of planned behaviour to understand brand love
Hegner, Sabrina
;
Fenko, Anna
;
Teravest, Annemiek
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 26-41
Persistent link: https://www.econbiz.de/10011666437
Saved in:
3
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
4
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
5
A taxonomy of measures for consumer-based brand equity : drawing on the views of managers in Europe
Veloutsou, Cleopatra
;
Christodoulides, Geoge
;
De …
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 238-248
Persistent link: https://www.econbiz.de/10009769821
Saved in:
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