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~isPartOf:"The journal of product & brand management"
~person:"Dwivedi, Abhishek"
~person:"Levy, Shalom"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
E-commerce
Brand management
4
Consumer behaviour
4
Konsumentenverhalten
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Markenführung
4
Markenimage
4
Handelsmarke
2
Store brand
2
Advertising
1
Advertising effects
1
Beziehungsmarketing
1
Brand
1
Brand authenticity
1
Brand equity
1
Brand experience
1
Celebrity endorsement
1
Celebrity-Werbung
1
Corporate reputation
1
Customer satisfaction
1
Einzelhandel
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Firmenimage
1
Kundenzufriedenheit
1
Loyalty intentions
1
Markenartikel
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Moderation
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Perceived quality
1
Private labels' Brand image
1
Products' negative publicity
1
Public relations
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Relationship marketing
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Retail trade
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Retailer's store image
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SEM
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Self-brand connection
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Dwivedi, Abhishek
Levy, Shalom
Guzman, Francisco
7
Fetscherin, Marc
3
Rindell, Anne
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
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Broyles, S. Allen
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2
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2
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2
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2
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2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Lee, Richard
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Shobeiri, Saeed
2
St. Davčik, Nebojša
2
Stoel, Leslie
2
Strandvik, Tore
2
Taute, Harry A.
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Thaweephan Leingpibul
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Thomas, Robert James
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Trudeau H., Sabrina
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2
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2
Watchravesringkan, Kittichai
2
Abbott, Rachael
1
Addicott, Branden J.
1
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The journal of product & brand management
Australasian marketing journal
2
Journal of retailing and consumer services
2
The journal of brand management : an international journal
2
Asia Pacific journal of marketing and logistics
1
International journal of advertising : the quarterly review of marketing communications
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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1
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
2
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
3
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
4
Does advertising matter to store brand purchase intention? : a conceptual framework
Levy, Shalom
;
Gendel-Guterman, Hanna
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
Saved in:
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