Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Year of publication: |
2017
|
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Authors: | Gendel-Guterman, Hanna ; Levy, Shalom |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 2, p. 204-222
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Subject: | Private labels' Brand image | Products' negative publicity | Retailer's store image | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Markenimage | Brand image | Handelsmarke | Store brand | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation |
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