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~isPartOf:"The journal of product & brand management"
~person:"Ellinger, Alexander E."
~subject:"Konsumentenverhalten"
~subject:"Markenimage"
~subject:"Service quality"
~subject:"Theory"
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Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Allaway, Arthur W.
;
Huddleston, Patricia
;
Whipple, Judith
; …
- In:
The journal of product & brand management
20
(
2011
)
3
,
pp. 190-204
Persistent link: https://www.econbiz.de/10009231622
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