Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry
Year of publication: |
2011
|
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Authors: | Allaway, Arthur W. ; Huddleston, Patricia ; Whipple, Judith ; Ellinger, Alexander E. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 20.2011, 3, p. 190-204
|
Subject: | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenwert | Customer value |
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