//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~person:"Grappi, Silvia"
~source:"econis"
~subject:"Brand image"
~subject:"Markenführung"
~subject:"Service quality"
~subject:"Social web"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Glossary included"
~type_genre:"Marktinformation"
~type_genre:"Systematic review"
~type_genre:"Umfrage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 16 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Markenführung
Service quality
Social web
Virales Marketing
Brand
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenimage
2
Anti-branding
1
Brand equity (Consumer)
1
Consumer psychology
1
Counterfeiting
1
Luxury branding
1
Luxury goods
1
Luxusgüter
1
Measurement
1
Messung
1
Product counterfeiting
1
Produktpiraterie
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Article
Conference proceedings
Glossar enthalten
Glossary included
Marktinformation
Systematic review
Umfrage
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Grappi, Silvia
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Hegner, Sabrina
3
Kang, Jiyun
3
Rindell, Anne
3
Wallace, Elaine
3
Abratt, Russell
2
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Bhaduri, Gargi
2
Broyles, S. Allen
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Herstein, Ram
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Khan, Huda
2
Khan, Sameeullah
2
Kowalczyk, Christine M.
2
Kwon, Wi-suk
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Michaelidou, Nina
2
Morgan-Thomas, Anna
2
Odoom, Raphael
2
Paswan, Audhesh K.
2
Pinto, Diego Costa
2
more ...
less ...
Published in...
All
The journal of product & brand management
The journal of brand management : an international journal
3
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
Saved in:
2
Brand hate
Zarantonello, Lia
;
Romani, Simona
;
Grappi, Silvia
; …
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10011563009
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->