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~isPartOf:"The journal of product & brand management"
~person:"Hegner, Sabrina"
~person:"Levy, Shalom"
~subject:"Brand image"
~subject:"E-commerce"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Handbuch"
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Brand image
E-commerce
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
4
Brand
2
Handelsmarke
2
Markenartikel
2
Store brand
2
Advertising
1
Anthropomorphism
1
Beziehungsmarketing
1
Brand avoidance
1
Brand hate
1
Brand love
1
Brand relationships
1
Brand retaliation
1
Brand trust
1
Confidence
1
Consumer attitudes
1
Corporate reputation
1
Cross-national
1
Deutschland
1
Einzelhandel
1
Emotion
1
Firmenimage
1
Forgiveness
1
Germany
1
India
1
Indien
1
Involvement
1
Private labels' Brand image
1
Products' negative publicity
1
Public relations
1
Relationship marketing
1
Retail trade
1
Retailer's store image
1
Scale development
1
Second-order construct
1
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Hegner, Sabrina
Levy, Shalom
Guzman, Francisco
7
Fetscherin, Marc
3
Rindell, Anne
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bashir, Irfan
2
Broyles, S. Allen
2
Davis, Donna
2
Dwivedi, Abhishek
2
Fazili, Asif Iqbal
2
Flight, Richard L.
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hollebeek, Linda D.
2
Jevons, Colin
2
Kang, Jiyun
2
Khan, Huda
2
Khan, Sameeullah
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Shobeiri, Saeed
2
St. Davčik, Nebojša
2
Stoel, Leslie
2
Strandvik, Tore
2
Taute, Harry A.
2
Thomas, Robert James
2
Trudeau H., Sabrina
2
Tseng, Timmy H.
2
Vera, Jorge
2
Watchravesringkan, Kittichai
2
Abbott, Rachael
1
Addicott, Branden J.
1
Ahmad, Fayez
1
Al Shebil, Saleh
1
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The journal of product & brand management
The journal of brand management : an international journal
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
The journal of consumer marketing
1
Tourism and hospitality research : THR
1
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ECONIS (ZBW)
4
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1
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
2
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
3
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
4
Does advertising matter to store brand purchase intention? : a conceptual framework
Levy, Shalom
;
Gendel-Guterman, Hanna
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 89-97
Persistent link: https://www.econbiz.de/10009569993
Saved in:
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