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~isPartOf:"The journal of product & brand management"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Markenimage"
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Markenimage
Brand image
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Brand management
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Consumer behaviour
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Markenführung
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Behavioral branding
1
Beziehungsmarketing
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Loureiro, Sandra Maria Correia
Guzman, Francisco
7
Fetscherin, Marc
3
Rindell, Anne
3
Wallace, Elaine
3
Azar, Salim L.
2
Badrinarayanan, Vishag
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Broyles, S. Allen
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Fazili, Asif Iqbal
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Flight, Richard L.
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Levy, Shalom
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Lockshin, Larry
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Maehle, Natalia
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Shobeiri, Saeed
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St. Davčik, Nebojša
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Strandvik, Tore
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Taute, Harry A.
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Thaweephan Leingpibul
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Thomas, Robert James
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Trudeau H., Sabrina
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Tseng, Timmy H.
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Watchravesringkan, Kittichai
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Abbott, Rachael
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Ahmad, Fayez
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The journal of product & brand management
Journal of retailing and consumer services
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Baltic journal of management
1
Challenges and trends in modern banking
1
Cogent business & management
1
E-business : state of the art of ICT based challenges and solutions
1
International journal of business performance management
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of wine business research : IJWBR
1
Journal of communication management
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Qualitative market research : an international journal
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The journal of brand management : an international journal
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The service industries journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
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Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
2
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
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