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~isPartOf:"The journal of product & brand management"
~person:"Miller, Dale"
~subject:"Shopping mall"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Mall brand meaning : an experiential branding perspective
Merrilees, Bill
;
Miller, Dale
;
Shao, Wei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 262-273
Persistent link: https://www.econbiz.de/10011548780
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