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~isPartOf:"The journal of product & brand management"
~person:"Wallace, Elaine"
~subject:"Markenartikel"
~subject:"Online-Marketing"
~subject:"Social Web"
~type_genre:"Article in journal"
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Markenartikel
Online-Marketing
Social Web
Brand
3
Brand image
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3
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Wallace, Elaine
Guzman, Francisco
2
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Stavros, Constantino
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The journal of product & brand management
Journal of business research : JBR
2
European journal of marketing : EJM
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Journal of business ethics : JBE
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Qualitative market research : an international journal
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ECONIS (ZBW)
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Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
Brand tribalism and self-expressive brands : social influences and brand outcomes
Ruane, Lorna
;
Wallace, Elaine
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011407189
Saved in:
3
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
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