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~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsmanagement"
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Consumer behaviour
Dienstleistungsmanagement
Bundling strategy
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Konsumentenverhalten
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Leistungsbündel
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Preisdifferenzierung
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Preismanagement
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Price discrimination
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Bundling
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Drip pricing
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Preistheorie
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Price partitioning
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Price theory
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Blair, Edward A.
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Harris, Judy
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Robbert, Thomas
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Roth, Stefan
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The journal of product & brand management
Journal of revenue and pricing management
7
Journal of retailing and consumer services
6
Journal of service management
6
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
6
The journal of business & industrial marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of industrial organization
4
International journal of production research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
Gabler Edition Wissenschaft
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Journal of business research : JBR
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Vom Produkt- zum Dienstleistungsgeschäft : Marketingstrategien für reife Märkte ; [Frühjahrstagung der Wissenschaftlichen Gesellschaft für Innovatives Marketing (WiGIM) ; am 13. März 2008]
3
Applied economics
2
HyProDesign : ein Leitfaden für Unternehmen zur integrierten Planung, Entwicklung und Vermarktung hybrider Produkte
2
Information systems research : ISR
2
International journal of consumer studies
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Journal of service research : JSR
2
Journal of the Academy of Marketing Science
2
Marketing letters : a journal of research in marketing
2
Mit Dienstleistungen die Zukunft gestalten : [Impulse aus Forschung und Praxis] ; Beiträge der 8. Dienstleistungstagung des BMBF
2
Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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The journal of consumer marketing
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Working paper / Indian Institute of Management, Ahmedabad
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Am Puls wirtschaftlicher Entwicklung : Dienstleistungstrends
1
Annales Universitatis Mariae Curie-Skłodowska / H
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Applied economics in the digital era : essays in honor of Gary Madden
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
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Arts and the market
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Betriebliche Tertiarisierung : der ganzheitliche Wandel vom Produktionsbetrieb zum dienstleistenden Problemlöser
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The flip side of drip pricing
Robbert, Thomas
;
Roth, Stefan
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 413-419
Persistent link: https://www.econbiz.de/10010429352
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2
Consumer processing of bundled prices : when do discounts matter?
Harris, Judy
;
Blair, Edward A.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 205-214
Persistent link: https://www.econbiz.de/10009570739
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