Consumer processing of bundled prices : when do discounts matter?
Year of publication: |
2012
|
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Authors: | Harris, Judy ; Blair, Edward A. |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 3, p. 205-214
|
Subject: | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Preisdifferenzierung | Price discrimination | Rabatt | Rebate |
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