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~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Brand"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Beziehungsmarketing
Brand
Consumer behaviour
392
Konsumentenverhalten
392
Brand management
285
Markenführung
285
Brand image
242
Markenimage
242
Markenartikel
170
Relationship marketing
97
Social Web
56
Social web
56
Internet marketing
45
Online-Marketing
45
Luxury goods
35
Luxusgüter
35
Advertising effects
33
Emotion
33
Werbewirkung
33
Brand loyalty
32
Preismanagement
31
Pricing strategy
31
Marketing management
26
Marketingmanagement
25
Viral marketing
25
Virales Marketing
25
Markentreue
24
Social media
23
Personality psychology
19
Persönlichkeitspsychologie
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Confidence
18
Vertrauen
18
Consumer behavior
17
Customer satisfaction
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Kundenzufriedenheit
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205
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Guzman, Francisco
6
Fetscherin, Marc
4
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Broyles, S. Allen
2
Grappi, Silvia
2
Hegner, Sabrina
2
Hollebeek, Linda D.
2
Kohli, Chiranjeev
2
Krystallis, Athanasios
2
Leingpibul, Thaweephan
2
Maehle, Natalia
2
Odoom, Raphael
2
Pinto, Diego Costa
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Trudeau H., Sabrina
2
Vera, Jorge
2
Abbott, Rachael
1
Abratt, Russell
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
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Alvarado-Karste, Diego
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Alves, Alessandro Martins
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Anh Tran Tram Truong
1
Anselmsson, Johan
1
Arantola, Noora
1
Arcand, Manon
1
Areni, Charles Scott
1
Arora, Sangeeta
1
Arora, Sunny Vijay
1
Ashill, Nicholas Jeremy
1
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The journal of product & brand management
Journal of retailing and consumer services
553
Journal of business research : JBR
525
The journal of brand management : an international journal
217
International journal of hospitality management
176
Psychology & marketing
121
The journal of services marketing
120
Journal of the Academy of Marketing Science
108
Asia Pacific journal of marketing and logistics
97
European journal of marketing : EJM
84
Journal of strategic marketing
83
Cogent business & management
82
Journal of retailing
82
Journal of hospitality marketing & management
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
75
Journal of travel and tourism marketing
72
International journal of contemporary hospitality management
71
Journal of marketing
70
The international review of retail, distribution and consumer research
69
The service industries journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
65
Marketing intelligence & planning
64
International journal of retail & distribution management
63
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
57
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
56
Journal of service management
56
Marketing letters : a journal of research in marketing
56
The journal of consumer marketing
54
International journal of consumer studies
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Services marketing quarterly
53
Journal of marketing communications
50
International journal of internet marketing and advertising : IJIMA
49
Journal of service research : JSR
49
International journal of retail and distribution management
48
Tourism management : research, policies, practice
48
Journal of marketing management : MM
47
International journal of electronic marketing and retailing : IJEMR
46
Journal of promotion management : innovations in planning and applied research
45
Journal of fashion marketing and management
44
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ECONIS (ZBW)
205
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205
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
5
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
6
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
7
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
8
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
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